Facebook marketing tips implore by an insurance agent
1. Caption Contest – Post a funny picture on your wall and offer a prize to the person who comes up with the best caption. You could go find a silly insurance related picture online, but another option would be to do something in the office yourself and snap a picture. For best results, have a couple of your friends post a few funny captions first to get the ball rolling. No one wants to be the first one to post.
2. Facebook Ads – Facebook ads are the most affordable way to get your agency in front of your target audience. The best way to learn Facebook Ads how to be effective with them is to start running facebook ads yourself as soon as you can. You can also hire a company that specializes in online ad campaigns for insurance agents if you don’t want to do it yourself.
3. Post About Major Traffic Jams – Is there an overturned tractor trailer on the major interstate many of your clients use? If you warn them with a FB post around 4:40pm, you just might be the hero of the day. Make it easy on yourself by signing up for traffic email alerts. Just don’t become the traffic reporter on the newsů only post if there’s a major holdup.
4. Is It Covered? – Come up with a fictitious scenario about insurance and ask your followers if they think it’s covered. Here’s a tip though, avoid scenarios that make the insurance company look like a bunch of claim-denying, penny-pinching jerks. You’ll get lots of bad comments.
5. Integrate Your Newsletter – Anytime you share something on social media that does particularly well, make sure to share that post in your insurance agency’s email newsletter to get more engagement on Facebook. You can link right to the post from your newsletter to get more views, likes and comments and you know it’s good content if it already worked on Facebook. Don’t forget to encourage people to follow your agency on Facebook in every newsletter you send out too!
6. Charity Quote Contest – Choose a great local cause and early that morning make a Facebook post that you’re going to donate a certain amount of money if a certain number of people call for a quote by the end of the day. The key here is to get the charity in on it so they make a post on their Facebook page too! It might help to make a page on your agency website or blog explaining the offer and link directly to that page from Facebook.
7. Try the Likealyzer – The likealyzer is a free online tool you can use to run an audit on your Facebook page. It gives interesting feedback about what you can change to your page to get more fans and engagement. It’s free and only takes a minute to check out.
8. Share News About Local Businesses –
If you hear some news related to a local business, tell your fans about it. When the other company finds out that you gave them a shout-out they’ll want to pay you back sometime with a referral, renewal, a quote, or a mention on their FB page. It’s also a subtle reminder to your fans that you’re a local business in their community.
9. Tons of 5 Star Reviews – Facebook is a great place to ask satisfied customers for reviews since everybody already has an account there and it’s an excuse to get them to your page following you. It also makes your agency look trustworthy when prospects research you and positive reviews are the best insurance for a negative review you might get in the future. Make a post to your followers asking for a review or use an automated review funnel for insurance agents to guarantee only 5 star reviews.
10. Get Clients To Post About You – A lot of agencies I know run referral programs. They often include giving someone a special prize or $5 gift card for referring a friend to get a quote. Why not offer the same $5 to someone who posts on their wall that they just saved $300 on insurance? You’ll spend hundreds for an ad in the local paper; don’t you think a personal recommendation to 500 people is worth $5?
Facebook marketing tips…continue
11. Post a Funny Car Accident Picture – It’s not hard to find funny car accident photos online but be careful not to cross the line from funny to tragic. No one wants to open up their Facebook feed and see their insurance agent posting pictures of fiery carnage!
12. Integrated Online Marketing – Facebook is huge because of the number of users and engagement rates but it’s important to integrate all your online marketing efforts in order to get the best results. When your website, social media, business listings, SEO, advertising and email marketing all work together to form a unified brand experience you’ll get the best results overall. Consider working with an insurance marketing company that offers a complete online marketing package for insurance agents to keep things easier for your agency and get the best results.
13. Link To Facebook From LinkedIn – Your LinkedIn Profile allows three outbound links to any website you choose. Of course you want to have a link to your agency’s website, but you should also add one that links to your Facebook page. The more ways people can find it, the better!
14. Movie Quote Contest- Post a quote and see if anyone can guess what movie it’s from. It’ll be a little more relevant if you choose a movie that has something to do with the time of year or current events but whatever, people like that kind of stuff and interaction with your fans builds your Facebook page strength. Need some help coming up with some popular movie quotes?
15. Give Vehicle Maintenance Tips – Remind your clients of best practices for keeping your vehicle well maintained and safe. Try not to be too obvious and see if you can come up with something that people have never heard before. Why not call up your local mechanic and ask him for a tip. Then you can mention his business in your post!
16. Always Add Value – With everything you do on Facebook it’s important to ask yourself, “Does this provide value to my fans?” Value can mean a lot of different things, but most importantly if you’re not giving them something they want, you’re going to lose their attention and all the benefits that come with it.
17. Get a Vanity URL – Your URL is the actual webpage address that gets people to your Facebook page. By default, When you create a page in Facebook, they give you a really long URL with lots of numbers in it but you can change it to something much shorter. If you haven’t already done it, you can do so right here. By the way, you can only do this once so be classy and stick to using a short combination of your name, your location, your brand, or the word insurance. Do not call it something cheesy like “cheapestinsurancequotes4u”!
18. Hold a Caption Contest –
Post a funny picture on your wall and offer a prize to the person who comes up with the best caption. You could go find a silly picture on Google, but another option would be to do something in the office yourself and snap a picture. For best results, have a couple of your friends post a few funny captions first to get the ball rolling. No one will want to be the first one.
19. Provide Fire Safety Information – What says insurance agent more than fire safety pamphlet? Little do they know we’re also trying to keep our loss-ratio down! Everybody knows the most basic stuff, but I’d look for something that adds more value like an article about safety myths. Here’s an example: lightning safety myths
20. Hire a Social Media Expert – There are plenty of companies that offer social media management services right now. With a reasonable monthly fee you can make sure your page is always updated with fresh content, cleaned of any spam or negative comments, and monitored for customer service and sales opportunities. It’s a good idea to go with a marketing company who only serves insurance agents.
21. Play the “Which Insurance Pays” Game – Post a scenario that sounds like it could involve more than one insurance company and ask fans to try to decide which one would pay. Here’s an example: “Your tree falls on your neighbor’s fence, which insurance pays?” You’ll have to be careful not to elicit any negative responses and make sure you’re 100% confident about the answer. Maybe even get your favorite adjuster to chime in.
22. Upload A Video of a Client Telling a Joke – If you can take a video with your camera or phone, record one of your clients telling a joke. You can give them the joke to read. Keep it very simple. This can be especially entertaining if you can get one of your older customers or a child to deliver the punchline.
23. Like Our Facebook Page – If you’ve read this far I’m sure you’ve come across at least a few new ideas that you can implement. In fact, I’m betting that many people reading this have already bookmarked the page so they can come back when they need ideas. Well guess what, on our dollarmind Facebook page we post all kinds of great information just like this all the time. Don’t forget to click the Like button.
24. Set Up a Listener Account – This is some James Bond stuff… Want to know what other agents near you are doing on their Facebook page without them knowing it’s you? Although this is against Facebook’s user policy, if you use another email address to set up a fake user account with Facebook, you can like all your competitors’ pages to build a dashboard of content ideas.
25. Share Pictures of Clients’ New Cars – When a customer comes in to insure their new car, ask if you can take a picture of it and post it to the Facebook page. Because they’re proud of it you’ll probably get a yes and every time people see pictures of others who buy from you it reinforces their faith that you sell a great product.
26. Email Signature Link – Make sure there’s a link to your Facebook page in your email signature. If it’s not there you’re missing hundreds of opportunities every month to grow your fanbase. I recommend including some benefit of visiting the page within the text.
27. Use Tools – One of the biggest differences between humans and other animals is our ability to use tools. Here at InsuranceSplash we’ve created a free service that compiles over 100 different news stories, images, cartoons, jokes, quotes, infograpics, and other resources to post to your insurance agency Facebook page every day. It’s free and if you don’t use it, you’re probably a caveman.
28. QR Code Desk Sign – Get one of those clear plastic frames that stand up by themselves on your desk and put a picture of a QR code that points to your facebook page. When people are sitting at your desk, it’ll give them something to do and can be a great conversation point. Anyone who uses it and gets to your Facebook page is practically guaranteed to like it at that point. Plus when you speak to customers about the page and they agree to like the page, you can use it to take them right there. Here’s a resource for creating a QR code.
29. Post Funny Client Pictures – Be careful not to make fun of anyone, but get your “jokester” clients to make a funny face or pose and snap a shot of it. Once you post it, they’re won’t be able to stop themselves from sharing with all their friends to show how even at their insurance agency they still can’t stop being funny! Not only will they send their friends to see the picture on your page, but you’ll also entertain your followers and come off as a fun place to do business with.
30. Explain an Insurance Coverage –
Take a few sentences to explain a certain coverage that a lot of people don’t understand. This is good because it shows how knowledgeable you are, might make people think twice about their own coverage, and reminds people how important it is to work with a knowledgeable agent. If you can relate the coverage to a current event or interesting local story that’s even better.
31.Complete Your Profile – Take advantage of all the different questions Facebook asks you about your business and make sure to include your address, website, and write keyword full descriptions of your business. Make sure you use the exact same address and phone number as you use on your business website and your Google Places Profile. Consistency in those elements are one of the factors that gets you on top of Google rankings. Learn exactly how Google ranks insurance agencies here on our website.
Read also: How to make money with your facebook page
32. Explain an Insurance Law – Explain an interesting insurance law, like no-fault laws, comparative negligence, or what happens if you’re in an accident and you don’t have insurance. Try to make it short and interesting to the layperson. It’ll be more interesting if you can relate it to a story in the news.
33. Ring My Phone Contest – Take a picture of your phone and upload it to Facebook with a comment that says, “This is a picture of my phone, the first person to make it ring and get an insurance quote gets a five dollar gift card!” Include your phone number and give it closure a little while later by posting a picture of you with the phone up to your ear and congratulating the winner.
34. Fire Detector Battery Reminders – At daylight savings time remind your fans to change the batteries in their smoke detectors. While you’re at it, why don’t you offer to give out free batteries for the cause to anyone that comes into your office? I’m not sure how many people with accept, but you’ll sound like you really care.