Digital Marketing digital marketing have grown to become the core of every company’s future strategy?

The world we live in today is overruled by technology and the internet, making us the citizens of one, global village. This evolution boasts several perks such as improved communication, exposure and awareness, economical expansion etc.

Yet this emergence of digitalization has surpassed the traditional ways of marketing with its improved competence, greater access to target audience, quicker lead generation, higher sales revenue turnovers and improved marketing strategies through contemporary tactics, rendering traditional methods obsolete.

The direct and most explicit impacts of digitalization are on the business to consumer relationships. The multiple online users of social media and other forums are the potential leads with an access to a vast array of different brands to choose the product of. With such dense competition in the market, the only way businesses can truly construct a prosperous future is through the employment of effective digital marketing strategies.

To further understand, let’s take a look below.

The Importance of Digïtal Marketing

The aforementioned statistics have been collected from varying sources of information. The statistics implore the different customer responses and the effectiveness of different types of digital marketing strategies such as local SEO, Content Marketing, Organic Search etc to prompt lead generation.

Why is Digital Marketing Important to Businesses?

The reason why employing the right tools to implement the most effective digital marketing strategies is crucial for your business is because of the omnipresence of the internet which is dense with competition and bursting with lucrative opportunities.

Another reason why drafting effective digital marketing strategies for your business is imperative is because this is the pervasive marketing method, and according to forecasts, will soon be outperforming the effectiveness of traditional marketing methods. As a result, the dominance of the internet will have rendered digital marketing strategies as competent and effective tools to achieve direct sales through, at minimal costs.

Last but not the least, consumers have become more inclined to entrusting online methods of purchases for numerous reasons such as easy access to brands, variety, cost comparisons, convenience, doorstep deliveries, and even pre-product/service launch deliveries. Such exclusive treatments are simply unrivaled, making the non-digital ways of marketing outmoded, unless integrated/ applied in digital strategies. In conclusion, because the market itself has shifted from offline to online platforms, it is essential for the businesses/ suppliers to do so as well.

Why Has Digital Marketing Become Core To Every Company’s Future Strategy?

It offers a marketing platform to all kinds of businesses

The internet is a forum shunned of hindrances or obstructions, allowing all kinds of businesses to employ digital marketing strategies to survive, grow, and expand. Unlike the traditional marketing methods where the market was dominated by a monopoly or monopolistic business, the contemporary marketing methods through digitalization provides an equal opportunity to all kinds of businesses, creating an even tougher competition in the market.

Since digital marketing strategies such as Content Marketing, Organic Searches, Video Marketing, Social Media Marketing or even E-mail Marketing are relatively cheaper, they are affordable by small to medium businesses as well, giving gigantic businesses a tougher time by sharing their traffic. As a result, employing effective digital marketing has become a core to every company’s future strategy.

The lead generation through digital marketing is quicker in liquidizing into direct sales due to a higher business to consumer engagement.

It reaches out to mass market and target audience

Drafting effective digital marketing strategies means improving your online presence, developing an active and engaging social media presence and being able to cater to online consumer base. The reason why this is so crucial for the growth, development, and prosperity of your business is that through the employment of effective digital marketing strategies, you are able to reach out to a mass audience, and effectively, your target audience.

In just 2018, it was reported that most of the online users have signed up for accounts with at least 7 different social media forums. Compared to the statistics of 2013, an average online user had around 3 social media accounts. Such a significant rise in the number of users indicates the vitality of mass market that the online world has to offer. Inevitably, employing smart and effective digital marketing strategies becomes vital.

The ability to actively reach out to a mass market, and condense this procedure to reach your target audience allows you to generate maximum leads which provide you with higher probability for sales funnels, leading toward direct sales.

It has promising conversion rates

It is already understood how digital marketing strategies offer room to all kinds of businesses to market themselves and construct a strong online presence in order to be more accessible to online users which helps these businesses in reaching out to mass and targeted audience, in order to generate traffic. However, the effectiveness of digital marketing strategies is far more substantial as it actually promotes conversions.

Conversion is basically the conversion of the traffic generated on a business’ website or social media, which then turns into supporters, leads, subscribers, clients or sales. This is where the business earns monetary rewards on its activity, leading to sales revenue generation and profitability.

The reason why effective digital marketing strategies are so important to businesses is because they allow them to focus on improving their conversion rates in order to generate higher direct sales and sales revenues. In fact, digital advertisements can actually allow condensing and customizing marketing strategies to enable Conversion Rate Optimization, leading toward higher direct sales.

One effective way for you to direct your digital marketing strategies toward Conversion Rate Optimization (CRO) is through Organic Searches to reach Search Engine Optimization.

Another effective digital marketing strategy to adopt for CRO is E-mail marketing as it offers room for customization, and can conveniently be personalized to target groups of potential customers or individual potential customers.

In conclusion, the higher the conversion rate of a business is, the higher will be its profitability through revenue generation. In fact, in a study published by Google with IPSOS Hong Kong, it was revealed that the revenue growth expectancy of businesses employing digital marketing strategies was 2.8 times higher, in comparison with those who did not. The Asia-Pacific Head of SME at Google, Kevin O’ Kane considers the online market to be rocket fuel for the growth, development and prosperity of infant or sun-rising businesses.

It caters to the mobile market

The rise of smartphones, tablets and other portable devices has remained pervasive. In fact, according to researches, around 91% of adults in the United States of America have mobile devices within an arm’s length, and an average American adult spends around 3 hours a day on their Smartphone.

Such statistics allow businesses to evaluate the importance of mobile marketing as a niche focus when devising effective digital marketing strategies. Owed to the convenient portability and user-friendliness of these devices, the mobile user is rapidly increasing in number, drawing business’s and marketers’ attention to focus on mobile marketing as a separate branch of digital marketing.

To devise effective mobile marketing strategies, businesses must focus on not only improving their presence on Organic Searches and Social Media, but they must also pay attention to the rising demand and significance of mobile apps in today’s world.

An average mobile user depends on mobile applications to make purchases or to sell. Apps such as Amazon or EBay have gained high popularity, allowing consumers the feasibility in accessing the market and making purchases. As a result, businesses must focus on application development in order to reinforce themselves as mobile marketers and improve their mobile marketing strategies.

It is a cost-effective method of marketing

Traditional marketing is demanding and costly. Businesses need not only improve their level of creativity, they must also be financially well-equipped in order to promote themselves through traditional marketing strategies. Some of these strategies include promoting your brand through billboards, brochures, Television advertisements, radio broadcasts, sponsorships and etc.

Print media and marketing requires substantial preserves of capital and finances in order to execute these strategies, effectively enough to reach target audience. And a setback of traditional marketing strategies is that, more often than not, there is no actual guarantee of whether or not the target audience will actually be reached out to.

In comparison with traditional marketing strategies, digital marketing strategies are significantly cost-effective. In fact, according to Gartner’s Digital Marketing Spend Report, it was revealed that, “Up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.”

The same report mentioned that more than 28% of the businesses, after such savings, plan on allocating their most of their investments in digital marketing channels, minimizing their investments on traditional marketing strategies.

In fact, small to medium scale businesses actually have the luxury to explore and employ free online tools to devise effective digital marketing strategies such as Google Alerts, Talkwalker, Freedly, Zest, Hootsuite and Buffer, and etc. These tools may not be extremely effective in completely optimizing organic searches or SEO for your business, but they are definitely useful in the progress of initial stages of brand establishment, brand development and brand promotion.

It is an effective method of building brand reputation

The key to the prosperity and success of a small to medium scale business is through its highly esteemed reputation. The market today, specifically the online market, is highly concentrated and extremely competitive. As a result, businesses need to put their best foot forth for a compelling, attractive and reliable image that could be sold to their customers. The customers already have a vast number of options to choose from and plenty of options to spend their money on- what makes your business worthwhile?

This is where the effectiveness of your digital marketing strategy leads to a highly regarded reputation. Your reputation is developed based on your brand name; your market share, exposure and access, your product/ service’s quality, your delivery time, and most importantly, your customer service and how well you cater to your clientele.

What an effective digital marketing strategy allows you to solidify is a strong online presence, making your brand not only available, but accessible to your customers. The modern day buyer is equally as how they are being catered to and responded to, as they are concerned with the quality of the product/ service being sold to them. Since the customers are increasingly becoming concerned with a product or service’s after-purchases services, it has become even more imperative for businesses to devise and implement effective digital marketing strategies in order to remain actively present online and proactively promote customer engagement.

It enables the development of trust in a B2C relationship

In today’s world where paranoid, anxiety and distrust is ubiquitous, a trust-worthy B2C relationship is a prized possession for any business. Such trust can only be achieved through effective digital marketing strategies.

The question arises- how is this possible?

Well, according to the Nielson Global Online Consumer Survey conducted on 25,000 consumers belonging to 50 different countries, it was observed that 22,500 respondents claimed to believe in the data, information or feedback they would receive about a business’ product or service from the people who have already had experiences with the product or service.

Employing effective digital marketing strategies allows businesses to develop a strong online presence, making room for customer feedback, reviews and testimonials about the product/ service which instills a sense of trust in the traffic generated to the business’ website.

So whether you are an emerging or well-established business, formulating effective digital marketing strategies is imperative for your business’ future growth.

Bukason

Comments (59)

  1. Reply

    Can I just say what a relief to seek out someone who actually knows what theyre speaking about on the internet. You definitely know tips on how to convey a difficulty to mild and make it important. Extra folks must read this and perceive this aspect of the story. I cant consider youre not more in style since you undoubtedly have the gift.

  2. Reply

    Unquestionably believe that which you stated. Your favorite reason appeared to be on the internet the easiest thing to be aware of. I say to you, I definitely get irked while people think about worries that they plainly don’t know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people could take a signal. Will probably be back to get more. Thanks

  3. Reply

    Hi, I do believe this is a great blog. I stumbledupon it 😉 I will return yet again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to guide other people.

  4. Reply

    When I originally commented I clicked the -Notify me when new comments are added- checkbox and today each time a comment is added I buy four emails with the same comment. Perhaps there is in whatever way you possibly can get rid of me from that service? Thanks!

  5. Reply

    I do not even know how I finished up here, however I believed this put up was good. I don’t recognise who you might be but certainly you’re going to a famous blogger for those who are not already Good luck!

  6. Reply

    I have seen loads of useful items on your site about pc’s. However, I’ve the view that netbooks are still not quite powerful enough to be a wise decision if you generally do projects that require many power, like video editing. But for net surfing, word processing, and quite a few other frequent computer work they are just great, provided you may not mind small screen size. Many thanks for sharing your notions.

  7. Reply

    Hi! I enjoyed your blog post. Keep making stuff like this. I’ll be back to see more articles like these. It’s very original. Thanks again!

  8. Reply

    This web site is often a walk-through like the knowledge you wished about it and didn’t know who must. Glimpse here, and you’ll absolutely discover it.

  9. Reply

    Can I just say what a aid to find somebody who actually is aware of what theyre talking about on the internet. You definitely know find out how to carry a problem to gentle and make it important. Extra people have to read this and understand this side of the story. I cant believe youre no more in style because you undoubtedly have the gift.

  10. Reply

    I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100 positive. Any suggestions or advice would be greatly appreciated. Thank you

  11. Reply

    Thank you a lot for providing individuals with remarkably breathtaking possiblity to read in detail from this blog. It is always very pleasing and packed with a good time for me personally and my office fellow workers to visit your site at a minimum thrice per week to study the new secrets you have. And definitely, I’m at all times pleased with the good secrets you give. Selected 4 facts in this article are rather the most impressive I have ever had.

  12. Reply

    I like what you guys are up too. Such smart work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site :).

  13. Reply

    I’ve been absent for some time, but now I remember why I used to love this blog. Thank you, I will try and check back more frequently. How frequently you update your web site?

  14. Reply

    hi!,I like your writing so much! share we keep up a correspondence extra approximately your post on AOL? I require a specialist on this space to solve my problem. May be that is you! Looking ahead to peer you.Lawanda Billick

  15. Reply

    Having read this I believed it was rather enlightening. I appreciate you spending some time and effort to put this informative article together. I once again find myself spending a significant amount of time both reading and commenting. But so what, it was still worthwhile!

  16. Reply

    Hi there, simply turned into alert to your weblog via Google, and located that it’s truly informative. I’m going to be careful for brussels. I’ll appreciate in case you proceed this in future. Many other people will likely be benefited out of your writing. Cheers!

  17. Reply

    Whats up are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any coding expertise to make your own blog? Any help would be greatly appreciated!

  18. Reply

    May I just say what a relief to uncover a person that truly knows what they’re talking about over the internet. You definitely understand how to bring an issue to light and make it important. A lot more people need to read this and understand this side of the story. It’s surprising you’re not more popular given that you certainly have the gift.

  19. Reply

    You can certainly see your skills within the work you write. The arena hopes for even more passionate writers such as you who aren’t afraid to mention how they believe. Always follow your heart.

  20. Reply

    I like what you guys are up also. Such intelligent work and reporting! Keep up the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my website 🙂

  21. Reply

    In these days of austerity in addition to relative anxiousness about taking on debt, many individuals balk against the idea of making use of a credit card to make acquisition of merchandise as well as pay for any occasion, preferring, instead just to rely on this tried and trusted approach to making transaction – hard cash. However, in case you have the cash on hand to make the purchase completely, then, paradoxically, that is the best time for you to use the cards for several reasons.

  22. Reply

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100 positive. Any recommendations or advice would be greatly appreciated. Thank you

  23. Reply

    Hello there! This is kind of off topic but I need some guidance from an established blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to begin. Do you have any ideas or suggestions? Many thanks

  24. Reply

    Thanks for enabling me to attain new concepts about computer systems. I also have belief that certain of the best ways to keep your mobile computer in primary condition is to use a hard plastic-type material case, as well as shell, that will fit over the top of one’s computer. These types of protective gear are generally model distinct since they are made to fit perfectly in the natural outer shell. You can buy them directly from owner, or from third party places if they are for your mobile computer, however only a few laptop could have a covering on the market. Once more, thanks for your suggestions.

  25. Reply

    There are a couple of interesting points over time here but I don’t know if I see every one of them center to heart. There’s some validity but Let me take hold opinion until I take a look at it further. Excellent post , thanks and now we want much more! Added onto FeedBurner also

  26. Reply

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something informative to read?

  27. Reply

    Today, with all the fast life-style that everyone is having, credit cards get this amazing demand throughout the market. Persons out of every area are using credit card and people who not using the credit card have arranged to apply for one in particular. Thanks for revealing your ideas about credit cards.

  28. Reply

    I used to be recommended this blog by means of my cousin. I am not sure whether or not this put up is written through him as nobody else recognise such particular about my problem. You’re wonderful! Thanks!

  29. Reply

    Aw, this was a really nice post. In thought I want to put in writing like this moreover – taking time and precise effort to make an excellent article… however what can I say… I procrastinate alot and under no circumstances appear to get something done.

  30. Reply

    Thanks for helping me to get new ideas about desktops. I also hold the belief that one of the best ways to help keep your laptop in primary condition has been a hard plastic material case, and also shell, that will fit over the top of the computer. These kind of protective gear usually are model precise since they are made to fit perfectly over the natural casing. You can buy them directly from the owner, or via third party places if they are available for your laptop computer, however don’t assume all laptop may have a shell on the market. Once more, thanks for your tips.

  31. Reply

    I in addition to my guys have already been digesting the good secrets and techniques on your web page and so then I got a horrible suspicion I never expressed respect to the site owner for them. Most of the people became for this reason warmed to read through all of them and now have without a doubt been making the most of those things. Appreciate your being indeed considerate as well as for choosing these kinds of exceptional areas millions of individuals are really eager to discover. My sincere regret for not expressing gratitude to you earlier.

  32. Reply

    I have been browsing online more than three hours as of late, yet I never discovered any interesting article like yours. It’s lovely worth enough for me. Personally, if all web owners and bloggers made just right content as you probably did, the internet shall be much more useful than ever before.

  33. Reply

    Hey very nice site!! Man .. Beautiful .. Amazing .. I’ll bookmark your web site and take the feeds also…I am happy to find a lot of useful information here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

  34. Reply

    I am really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one today..

Leave a comment

Your email address will not be published. Required fields are marked *