You come up with a catchy headline and an awesome content.
You post great stuff with lots of information.
You share your articles over different social media profiles.
After doing all the hard work, you are still not able to connect with your readers.
You are feeling frustrated because you are not getting the right kind of attention in the form of shares and comments.
There is no urge to do more. Everything looks dull around you.
If you are going through this depressing phase, I can completely understand your feelings.
Do you know about this remarkable study?
A Microsoft study highlights the deteriorating attention span of humans, saying it has fallen from 12 seconds in 2000 to eight seconds in current time.
How does it connect with your writing skills?
Now, you have only 8 seconds to seduce your readers with the flow of your words. You have to compensate the drop in 4 seconds by engaging your readers at a deeper level.
I am not here to demotivate you. I want you to realize one thing. In spite of this study, you can easily grab the attention of your readers.
You don’t need any extra efforts to connect with your readers. There is no rocket science behind it. It is easier than you think.
Here is the reason:
Five Effective Ways to Connect With Your Readers at a Deeper Level
1. Discover your passion
This is the first and the most important step:
Develop a deep level of interest for your topic. If you do not love your topic, how can you expect to engage your reader. You reap what you sow, isn’t?
Do not run after any niche by thinking about the monetary part.
Always remember one thing:
Never judge the efforts of any blogger by seeing the income reports only. Money’s not everything.
If you really want to grow your blog, realize the pain and the struggle of the successful blogger. Your work must reflect your passion. Always aim for long term commitments. Don’t get fooled by the temporary traps.
Start looking out for the topics of your interest. Before spreading the information to your readers, brush up your skills by reading the articles of the top bloggers from your niche.
2. Understand the needs of your readers
After shaping your interest, gather the right kind of resources for shaping the life of your readers.
Before writing any post, ask yourself one question:
Why should a reader pay attention to me?
Keep in mind:
Target audience knowledge doesn’t solve everything. Understand the needs of your target audience.
Without understanding your reader’s psyche, there is no use of stuffing your blog with informative articles. All your efforts will be in vain.
Apart from reading the blog post of your favorite bloggers, take out some time to read the comments of the readers. After going through different comments over different posts, you will understand the mindset of the readers.
3. Treat readers like your best friends
How do you interact with your best friend?
You say what you want to say. There is no feeling of dominance. You laugh together. You are very open to any suggestions. You feel comfortable in your friend’s company.
You have to do the same thing with your readers.
Be open. Ask questions from your readers. Give them ample space to share their opinions. It doesn’t matter whether you are an authoritative figure in your field or not.
Never forget this thing:
Learning never stops.
Appreciate the suggestions of your readers. If you come up with any new blog post from those suggestions, mention the name of that reader in the new post. Make them feel special
This simple act will create a stronger bond with your readers. Other readers will also feel comfortable in expressing their suggestions.
4. Show your Vulnerable side
By treating the readers like your best friends, you can easily show your vulnerable side. Do not always present your perfect side.
You are a human.
Indulge your readers by sharing your fears, weakness, and worries. Make them realize that they are not interacting with a robot.
Make them comfortable by using phrases like ‘You are not alone’, ‘I have gone through this phase also’, or ‘I completely understand your problem’.
By expressing your downfalls, you accomplish two important things:
- You become a source of inspiration. By sharing your miserable route, you boost the confidence of your readers.
- You connect with the readers at a deeper level. In happy times, everyone asks about the well-being of an individual. When you help someone in tough times, you generate a strong bond.
5. Share your Personal Story
Suppose you are thinking of writing on a particular topic. And, a lot of stuff has already been published on that topic.
The question arises:
Why should a reader go through your stuff?
People may steal your content ideas. But, nobody can steal your personal stories. It is these stories which make a post ‘Your’ post.
Everyone has something to offer. When you start connecting your personal life stories with your post, nobody can stop you achieving the desired engagement rate.
Your story has a magical charm to seduce the readers. Never waste this treasure by thinking ‘What will people think about me’. Come above these baseless notions and craft the post with your personal touch.
Present a Visual Sketch
Have you ever read ‘Broken Wings’ by Khalil Gibran?
The author depicts the whole story of alienation and longing for connections with full emotions. While reading the book, I was able to visualize the whole scene in front of me.
This characteristic defines the mark of a successful writer.
In a similar fashion, you have to take your readers on a visual journey.
Sketch a happy outcome in the blog opening. Let your readers know what they will get after following your blog points.
Start your blog by sketching the actual scenario of the readers. You can also start with the real story of any person.
By installing a happy or a relatable sketch in the mind, you develop an emotional bond with your readers.
Some More Points to Keep in Mind:
- Never leave your readers in a state of confusion. When you are using any technical terms, explain that term in advance. Don’t assume your reader knows everything.
- There is no use of showing off your vocabulary skills. Nobody is interested in your vocabulary knowledge. Use common words. Don’t expect your reader to sit with a dictionary.
- When you are talking about a particular topic, frame your points by connecting all the points. Don’t stuff any random stuff for increasing the length of the articles. You are writing for the readers, not for the google bots.
- Come with innovative ideas for cheering up your readers. Present a free cheat sheet without any email signups, come up with a contest of providing free software to the top three readers, or provide your services at a cheaper cost for a limited period of time.
Do you know the perfect recipe for the long-term growth of a blog?
It requires a two-way conversation.
You can’t grow without the help of your readers. Make them happy, the rest will fall into place. Listen and understand the problems of your readers.
Make them realize their true path. Share great stuff with them. Treat them like your family members.
One question for you:
How do you connect with your readers?